The car buying experience is evolving rapidly alongside changing demographics and business landscape. Success belongs to the automaker that can deliver a new customer customized experience that captures the imagination and wins the loyalty of diverse customers.
Amidst the challenges, however, lies the opportunity to set your brand apart. What if there was a way to transform the current car buying journey and deliver a new customer experience that exceeds expectations?
Evolving Buyer's Journey
Buying a vehicle is an emotional experience, and therein lies opportunities for an improved buying experience and brand engagement.
Studies show that customer behavior is becoming more sophisticated and that there’s a growing segment of buyers who do a tremendous amount of research before stepping into a dealership. Many are turning to online sources; these customers spend up to 60% of their time on the internet. They are hungry for information that goes beyond specs sheets and two-dimensional images, and what other people are saying about your brand and products matter to them.
How can you bridge the gap?
Customers have to experience vehicles to understand and believe in them. What will differentiate your products is the experience they offer and the emotions they evoke.
It’s all the more reason for your entire value chain to focus on the customer experience. Everyone in your vehicle creation process has a part to play, and every step from sketch to sale has to be oriented to an engaging, immersive and interactive experience.
3DEXPERIENCE provides a limitless, virtual playground where the right tools are available for your design, engineering, marketing, and sales teams to unleash ideas. They can take an idea, sharpen it and bring it to life through multi-channel marketing experiences that deliver personalized solution to each customer.
It’s a new storytelling capability that enables you to engage your customers in three dimensions. Give them an experience with incredibly detailed virtual environments that let them explore any angle. Customers don’t have to imagine what they are buying. They can experience their vehicles and customize it to the extent of their imagination before they make it a part of their lives.
Imagine your designers and engineers experiencing a product in motion before the first physical prototype is even built. Imagine your marketing and sales teams taking data from the development process and creating 3D visualizations for personalized customer experiences.
Conclusion
It’s a challenging time to be a global automaker nowadays. Satisfying your customers was never easy, to begin with, but today you need to consider an overwhelming number of customer profiles in different geographies and cultures. Diverse customers’ preferences may differ from one another, but one thing’s for sure: you urgently need to adapt to evolving behavior and expectations to win their loyalty.
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