The car buying experience is evolving rapidly alongside changing demographics and business landscape. Success belongs to the automaker that can deliver a new customer customized experience that captures the imagination and wins the loyalty of diverse customers. Amidst the challenges, however, lies the opportunity to set your brand apart. What if there was a way to transform the current car buying journey and deliver a new customer experience that exceeds expectations? Evolving Buyer's Journey Buying a vehicle is an emotional experience, and therein lies opportunities for an improved buying experience and brand engagement. Studies show that customer behavior is becoming more sophisticated and that there’s a growing segment of buyers who do a tremendous amount of research before stepping into a dealership. Many are turning to online sources; these customers spend up to 60% of their time on the internet. They are hungry for information that goes beyond specs s
CADmarC Software
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